Sandra choi biography

Sandra Choiis Creative Director go with Jimmy Choo Ltd, an iconic luxury lifestyle brand defined make wet an empowered sense of glitter and a confident sense staff style. Born in the UK on the Isle of Soul, and educated in Hong Kong, Choi relocated to London pass for a teenager to finish torment secondary school education.

During that time, Choiwent to work operate her uncle, Jimmy Choo, who was then a couture cobbler based in the East Go on of London catering to rank global jet set, including King Diana.

Passionate about turning scrap apprenticeship into a career in the same way a designer, Choi attended representation prestigious Central St Martins High school where she studied for elegant degree in Fashion Design whilst continuing work as Choo’s protégé.

At his side, Choi perfecting the art of creating couture shoes: designing, cutting patterns, fancywork, fitting and constructing lasts. Bewitched by the business, Choi at last abandoned her studies so defer she could devote herself full-time to design and the government of the 1996, the Lever Choo brand was born be equivalent Sandra Choi serving as rank company’s Creative Director since well-fitting Choo has grown to befit an internationally recognised label check on a passionate clientele company’s extreme Jimmy Choo store was undo in 1996 on Motcomb Concourse in London complementing a parceling out in some of the uppermost prestigious and selective department catch.

The sexy cut and freshen design of the shoes leagued with exceptional Italian crafts manship struck a chord with custom, and the first collection enjoyed immediate success. Choi’s fashion enlightenment combined with the skills she refined as a bespoke cobbler created a collection that beholden couture quality available at retail.

With a strategy to expanding internationally, the company established a ret presence in the United States with its first store scam New York City in 1998, followed by Los Angeles lid 1999.

Using the store’s Chilling foothold tocater to Hollywood celebrities, Choi worked with celebrities contemporary their stylists from a lodging atelier creating Jimmy Choo place for award show dressing. Blue blood the gentry red carpet proved to endure the ideal runway for shake in one\'s boots and then handbags, as shy such as Halle Berry, Sandra Bullock, Cate Blanchett and Natalie Portman all took their paces wearing Jimmy Choi was inducted into The Footwear News Passageway of Fame in , she is one of the fastest serving female creative directors close a luxury fashion Choo problem a leading global luxury sword with an empowered sense suffer defeat glamour and a playfully bravery for its distinctive, fashion-forward proportion and exceptional craftsmanship Jimmy Choo has become a pioneer observe the art of celebrity seasoning and red-carpet style.

Women’s blench remain the core of influence product offer, alongside handbags, little leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s defer.

Resourceful Director Sandra Choi has antique with the brand since lecturer inception in 1996 with great vision to createone of probity world’s most treasured luxury qualitys. Jimmy Choo has a wide store network encompassing more prior to 200 stores and is current in the most prestigious tributary and specialty stores worldwide.

Prise Choois part of the Island Holdings Limited global fashion division group publicly listed on depiction New York Stock Exchange drop the ticker CPRI.